Merriam-Webster (lovely lady, by the way), has produced a fascinating feature which determines when a word was first used in print. Surfing through the years, it’s somewhat surprising how long ago some commonly used marketing terms were first used.
‘Direct marketing’ was first used in 1961, and it follows that ‘database’ appears a year later. ‘Big data’ dates back to 1996.
‘Case study’ dates back to 1914 – usually referring to medical histories – the year of the start of WW1. If only there had been a cautionary case study showing what would happen if you asked thousands of young men to go ‘over the top’.
‘Email’ was, of course, first written in the early 1980s, and ‘e-commerce’ in 1993. 1999 gave us ‘blog’ (and ‘clickbait!), ‘vlog’ followed just three years later.
‘White paper’ was first used in 1884, but it’s not clear when marketing hijacked it and removed the necessity of governmental origin.
The first known use of ‘social media’ was in 2004, the year of Facebook’s launch, despite platforms such as Six Degrees and MySpace existing earlier.
And the word ‘marketing’ itself? 1561. Which makes sense as it was the 1600s when posters were first used for promotion, and the first newspaper published leading to paid advertising becoming available.
Incidentally, the word ‘guru’ was first coined in 1613 – a year that most self-proclaimed marketing gurus seem to be stuck in.